Design Museum Brussels — Chaise

The exhibition of the Design Museum Brussels features 100 iconic chairs of the modern age. The strong and modern scenography displays the chairs in the main hall in strict rows, chronologically ordered. We designed the communication and signage based on the photographic work of Tai Lomas featuring dancers in extraordinary postures with chairs. The coloured circles are inspired by the Belgian design brand Tamawa. Tamawa works exclusively with the world renowned bakelite balls produced in Belgium for snooker or bowling games. We chose the marble game size ones to number each chair and guide different theme routes following different colours. There is even an interactive route layered out on coloured collectable sheets featuring ‘test and play’ experiences. Canvas fabric is used for the cartels under each chair and a folded guide tracks and explains all the routes. 

These Tamawa balls inspire the design of the poster with the use of coloured circles.

The visitor's guide comes in a very large format that is difficult to put in a pocket. This visible format continues to promote the exhibition outside the building, even in the metro station when visitors leave the site of the Atomium where the museum is located.