Lucullus

We created a complete graphic identity (logotype, sign, shopwindow, packaging, stickers, etc.) for this delicatessen shop offering regional products in Liege (B).

A great respect for the traditions and local savoir-faire of the city of Liege is at the heart of this project. Graphic signs were inspired by Art Deco and topics related to the city of Liege. Among these, vertical lines recall the shapes of the ‘Perron’ or the cobblestones that can be found on ‘Saint-Lambert’ square. The choice of gold was, of course, inspired by the shop's highest standards.

We asked Miles Signs, the great local sign-painter, to hand-paint the shop-window in the traditional way. Please note the gold mix of gloss & matt glidings.