La Balsamine — Saison 2024-2025
La Balsamine is a well established contemporary theatre in Brussels dedicated to supporting emerging artists through research, creative residencies and its production support.
visual identity – website – guidelines – newspaper 24p / 10,000 copies – A5 flyers / 2,500 copies – 2m2 posters / 6 versions
La Balsamine — Saison 2024-2025
La Balsamine is a theatre, but also can be thought of as a garden where performing arts are nurtured. It promotes sensitivity and fragility embedded in the core of its shows along with a bold, strong attitude.
The visual identity is exclusively built with our rawest material: typography. We use a growing pattern where the letters reflect the Balsamine theatre's ethos. For the season's catalogue, we also chose a raw print product: the rotative newspaper press.
To mark the third season of our collaboration with the artistic direction which has grown with Mathias Varenne (initiated with Isabelle Bats). A new colour appears in the gradient through complex nature inspired patterns. This year, the typographic invasion increases, weaving through communication like intertwined creepers, dancing between foreground and background in a subtle play of depth.
fonts:
BBB Karrick by Jean-Baptiste Morizot & Lucas Le Bihan with additional inclusive glyphs by Bye Bye Binary (Clara Sambot
& Quentin Lamouroux).
performers and artists photos:
Mélanie Peduzzi
webdevelopper:
cobea.coop
