Arié Van Egmond
commission
2013
Identity
A ‘capcha’ script, which is normally used to distinguish us from computers, was used to distort typography and create a unique logo.
generative logotype – business card – portfolio – offset print – 500 copies
Arié Van Egmond
commission
2013
Identity
Arié Van Egmond is a set and light designer, using digital media to play with content and reality distortion in his work. This inspired us for a visual around his name. A ‘capcha’ script, which is normally used to distinguish us from computers, was used to distort typography and create a unique logo.
His extended business card displays some of his work, photographs on the glossy side of the paper and texts on the offset side.
