Genre d'à côté
Genres d’à côté was created in 2001. It promotes alternative sexuality and gender. They essentially invade cinema halls and take over the big screen. Its main activities are directly rooted in the world of cinema, a world where it likes to overturn the standardised performances and established check boxes.
Genre d'à côté
For their 15th anniversary we were invited to draw them a new logo and identity. We found their cinematic approach and collective roughness inspiring.
Through the years they had built some communication habits based on a strong colour duo, magenta & yellow, and illustrations for their yearly main festival, Pink Screens. We didn't throw everything away as the public had linked these elements to their events and they were quite efficient. Instead we emphasised the colours by creating a Warholian pop camouflage – somehow underlining the contradictory idea of blending into the crowd while coming out – with typographical blur on sticker-like patches and space left over for the invited illustrator – Éloïse Clement 2016>2018. The festival programme is clearer and handier with a fold-out timetable at the beginning as well as at the end, pictograms for the type of events and the film photos are unified by coloured filters and backgrounds for each day. Also the typeface is Belgian (!) and opensource: Alfphabet III by OPS.kitchen
Last but not least, a new website featuring an extraordinary Queer-O-Rama film database is out and available on many screens. Check it out here: GDAC.org and with its twin website specially designed for the festival: pinkscreens.org