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Belgium is design — Milan 2011

[exhibition - 2011]

[custom 2Gb usb stick / key ring / A5 booklet – Conda Mat paper - Full colour offset printing - perforation & eyelet – embossing – Helvetica medium condensed & Bembo font ]


"Belguim is Design" is a label of the institutions supporting design and exports for the three Belgian regions.

Following the Milan Design Week 2010 edition, "[Les Belges]" we were asked to update our production for this edition.

It had to contain a usb stick, designers cards and a map of the Belgian exhibitions spread around Milan …and everything needed to be able to be given away separately.

After ruling out all unnecessary box/file/bags… which were the first things to come to mind for this kind of object, the Belgian motto "L'union fait la force" gave us the answer: a simple, unifying ring going through the usb stick, – especially design for the purpose (not edible unfotunatlely) – the maps attached with an eyelet and all the designers' cards.

Searching for the right fonts (a traditional Italian serif and the specific Helvetica used by the FCI Milano:^) or the proper way to use the Belgian colours, we aimed for something strong but not overshadowing the content, meaningful but subtle, budget but very handy.


logo by Raf Thienpont

Designed for : WBDM

tags graphic design installation belgian belgium web print booklet black & white poster newsletter paper design milan internationnal italy white on white all europe maps

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