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La Panacée — Identity contest (winner)

[commission - 2012]

[Multiple logo system – Letterheads, envellops, note pad – Offset printing black & 1 PMS – Cocoon Paper – 5,000 copies – Business cards, A4 folder, presentation folder – Silk Screen Printing black – Muskat Brown Paper – 1,000 to 150,000 copies – Limited edition silkscreen printed "glow in the dark" poster – 500 copies – personalised entrance ticket]


La Panacée, the centre for contemporary culture of the City of Montpellier, opened its doors to the public on June 22nd, 2013.
Located in the city centre, this venue for contemporary culture emphasises a cross-disciplinary approach and features exhibitions and events in three main areas: the visual arts, new forms of writing, and digital technology.

We've teamed up with ABRèGe who are architects, set-designers, geeks & trendsetters and are based in Montpellier to win this well-managed contest for the graphic design identity and signage of this art centre.
Starting from the statement that what you do in virtual life has an impact in real life, we came up with a visual concept of mingling and blurring the boundaries between 2D and 3D. The three dimensional signage system pushed us to bring out typography and gave it volume and specificity. This physical aspect made us create a software enabling us to shift parts of letters and create a unique two dimensional typeface containing thousands of combinations.


Signature : ABRèGe + Kidnap Your Designer


La Panacée — Convers

La Panacée — Signage

La Panacée — Dernièr

La Panacée — Website

tags graphic design offset montpellier installation typography web print black & white pantone architecture contest identity poster flyer typeface website art logotype experimentation paper letterhead lettering design internationnal all europe france silk screen printing maps

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