[folder - various papers - offset printing - 2000 copies each]
Cifas(suite…) is an association offering master classes in the theatrical and performance industry. The desire of its current team not to set a precise visual identity, coupled with the need to communicate a recognisable and accessible image, led us to develop, not one, but multiple graphic forms. The variety of fonts used for the logo, the multiplicity of formats and the various collaborations with illustrators are all manifestations of this approach.
There is no single Cifas logo, but many. The use of typographical differences for each letter not only allows us to remember the acronym, but to also develop a heterogeneous multi-faceted visual identity that reflects the varied fields of action of the Cifas(suite…).
The desire for light communication materials led us to choose the leaflet as main support. By making a series of them in various formats and adding a folded edge as a hem which hosts the 'no logo' Cifas(suite…), a certain identification is also provided by the bending itself.
Illustrators : Francesco Defourny - Eric Croes - Bert - Joanna Lorho - Astrid Yskout - Chloé Perarnau - Pierre Piech – Aurélie William Levaux - Jean-Charles Frémont – Muriel Bleus – CÄäT