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Cifas (suite…) — Non-Identity

[jobs - 2012]

[Business cards : screenprinted stickers + offset printing fluorescent and metallic PMS - 400 copies
Folder : offset printing fluorescent and metallic PMS - 500 copies]


 

We've designed business cards recycling out-of-date leaflets. We chose to screenprint the contact details on thick sticker and hide the text. they could then keep the colorful leaflet cover visible as the back of their business cards.

Cifas(suite…) is an association offering master classes in the theatrical and performance industry. The desire of its current team not to set a precise visual identity, coupled with the need to communicate a recognisable and accessible image, led us to develop, not one, but multiple graphic forms. The variety of fonts used for the logo, the multiplicity of formats and the various collaborations with illustrators are all manifestations of this approach.

There is no single Cifas logo, but many. The use of typographical differences for each letter not only allows us to remember the acronym, but to also develop a heterogeneous multi-faceted visual identity that reflects the varied fields of action of the Cifas(suite…).


Designed for : Cifas (suite…)

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Cifas (suite…)

Cifas (suite…) — Web

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tags graphic design typography print sticker identity typeface kidnap paper letterhead business card silk screen printing recycle

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