[A5 Postcards (2xA6) – Full Colour – Offset printing – Coupon cutting – Coated paper 1 side: Korsnans white 315gr – 2,000 copies/each]
Cifas(suite…) is an association offering master classes in the theatrical and performance industry. The desire of its current team not to set a precise visual identity, coupled with the need to communicate a recognisable and accessible image, led us to develop, not one, but multiple graphic forms. The variety of fonts used for the logo, the original formats and the various collaborations with illustrators are all manifestations of this approach.
There is no single Cifas logo, but many. The use of typographical differences for each letter not only allows us to remember the acronym, (Centre international de Formation en Arts du Spectacle) but to also develop a heterogeneous multi-faceted visual identity that reflects the varied fields of action of the Cifas(suite…).
This season, the content displayed on the mailing is simplified but sends the reader to the website for richer explanations. We have produced a double postcard per workshop with one side containing all the practical information (dates, venue,…) and leaving the other side free of text for the illustrator to express his interpretation of the event theme. The content is specially laid-out so that half a card is left neutral and can be torn off. Lovely postcards can then be spread around as giftcards.