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Maison du Design / Progress
A double visual identity: one is for 'Progress', an association dealing with social economical projects, and another, born from it, is for 'Maison du Design' promoting the local design industry.
The creative process started with 'Maison du Design', design being more visual, and the new location in Mons (Belgium) hosting the association. The logo design is based on the architectural idea of the building. A renovated historical site and a new extension, all by the architects Matador, link two parallel streets on both sides of the housing block and allow a new breakthrough in the neighbourhood. The perspective through this new way is unmistakable upon arrival in the place. And what better idea than perspectives for this 'home for design' dedicated in supporting emerging talents. Six simple vertical lines placed into perspective also form the typographic sign M standing for 'Maison du Design'.
The vertical lines of 'Maison du Design' are switched to horizontal to shape 'Progress' visual identity. Parallel lines one on top of the other create the form of a list of
the different activities offered by 'Progress' and host its baseline: 'Économie sociale & Design'.
The sharp, block style of the logo suggests the professional accuracy of the team whereas the logo variations spreading like a path refer to the accompaniment of the project launchers.
tags graphic design title mons belgian belgium typography web print architecture identity logotype design all signage
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